Services · New York & New Jersey

Digital strategy across development, UX, AI, and automation.

I work with founders, owners, and leadership teams who need senior technology direction without a full-time CTO. The work is part strategy, part build, and part handoff — so your team can keep running what we make together.

Based in New York City, working in person with organizations across New York and New Jersey — and remotely with teams everywhere else. PPV Group Inc. is a certified M/WBE in both states.

Development & Product Strategy

Architecture, roadmaps, and shipped products — from first release to a platform your team can maintain.

Most stalled products don't fail because of the code. They fail because the strategy, the interface, and the engineering were decided separately. I work across all three: product architecture, technical roadmaps, release process, App Store submission, and the documentation that keeps the work alive after I leave. Whether it's a React Native app, a web platform, or an enterprise system, the goal is the same — a product that ships, scales, and can be handed over.

This is for you if

  • You have a product that hasn't shipped, or shipped and stalled.
  • You need a technical roadmap but don't have a full-time CTO.
  • Your team is rebuilding the same features because the architecture was never defined.

ProofReact Native app rebuilt end to end: new visual identity, new interface, security guardrails, release pipeline. Shipped to the App Store.

UX Design & Digital Experience

Websites, interfaces, and brand systems that turn visitors into customers and customers into repeat users.

A website that can't be booked, bought from, or edited by your team is a liability, not an asset. I design customer journeys, information architecture, and interfaces that convert — then build them on whatever platform actually fits your operations. That includes WordPress, React, Webflow, and no-code where it's the right call. The result is a site or product that looks like your brand and behaves like a business tool.

This is for you if

  • Your website is costing you work instead of generating it.
  • Your team can't edit the site without calling a developer.
  • Your brand materials don't match your positioning.

ProofA salon with no website, no booking and no online payment. Built the site, connected booking and deposits to the existing POS, and sales rose 65% within two months.

AI Integration & Adoption

Practical AI embedded into real workflows — not demos, not hype, and not a bolt-on.

AI works when it fits how your team already works. I identify where a model adds real leverage, design the integration so it doesn't break the existing UX, and train the people who will use it. The work covers generative AI adoption, internal AI agents, workflow augmentation, and executive decision-making on build-versus-buy AI tooling. The delivery is usually a recurring series, a focused workshop, or private sessions — whatever matches how your team actually learns.

This is for you if

  • Your team has been told to use AI and hasn't been shown how.
  • You want to integrate AI into a product without a disjointed experience.
  • You need an outside read on an AI vendor or agency proposal.

ProofBuilt and ran an AI upskilling series for Sistas in Sales on a "one tool, one technique, one action" format, and delivered an AI agent workshop at Black Women Talk Tech.

Automation & Systems Integration

Cross-platform workflows, CRM architecture, and process automation that reduce manual work without multiplying subscriptions.

Manual work between tools is where teams lose speed and accuracy. I audit the tool stack, redesign the workflow, and connect the systems that should already be talking to each other. The focus is on fewer handoffs, smaller teams doing more, and a change management process that survives the next tool migration. Security, auditability, and cost are part of the design — not afterthoughts.

This is for you if

  • Your team is doing repetitive work that software should handle.
  • You're paying for enterprise tools that don't match your actual workflow.
  • A system migration keeps getting delayed because nobody owns the plan.

ProofMigrated a six-site organization off enterprise CRM pricing with zero downtime, cutting their monthly platform cost by 86% and leaving a repeatable change management process behind.

Services matrix

How the work maps across every phase.

Each engagement pulls from development, UX, AI, and automation — but the mix changes based on where you are. Hover or tap any cell to see what the deliverable actually includes.

PhaseDevelopmentUX DesignAI IntegrationAutomation
01 · Strategy
02 · Design
03 · Build
04 · Integrate
05 · Handoff

FAQ

Common questions about how I deliver.

Answers covering the way development, UX, AI integration, and automation work together in practice.

Most projects need more than one discipline. I start with the business outcome, then pull in the right mix. A new product might need strategy, UX, and a working prototype; an operations project might need process mapping, automation, and a small internal tool. The work is modular, but the plan is always connected so the pieces fit together.

Both. I can build directly — React, React Native, Node, Python, APIs, and integrations — or I can act as the technical lead who defines the architecture, reviews work, and keeps the team aligned. The model depends on your existing team and how much execution support you need.

AI works best when it fits the workflow people already use. I map the existing journey, identify where a model actually removes friction, and design the interface so the AI is a natural part of the experience. I also set guardrails around cost, accuracy, and human review so the tool stays useful and safe.

On the build side: React, React Native, Next.js, TypeScript, Node, Python, and cloud platforms. On the UX and web side: Figma, Webflow, WordPress, and custom React builds. On automation and CRM: HubSpot, Salesforce, Airtable, Make, Zapier, and custom integrations. I choose the stack that fits your operations, not the other way around.

I look for three things: repetition, error rate, and drag on a real person. A process that happens weekly, has a predictable pattern, and currently eats hours from a small team is usually the best first candidate. I score candidates by time saved, cost, and risk so the first automation pays for the next one.

Handoff is planned from the start, not added at the end. You get documentation, runbooks, training, and a working environment your team can operate. The goal is that you do not need to keep me around to keep the product or process running — though many clients keep an advisory retainer for the next decision.

I sit between strategy and execution. Unlike a pure advisory CTO, I can design the UX and ship the code. Unlike a pure dev shop, I lead the product and systems thinking first. That means fewer handoffs, less rework, and a single point of accountability for the result.

Founders, owners, and leadership teams that need senior technology direction but are not ready for a full-time CTO. That usually means small-to-medium teams, nonprofits, associations, or mission-driven organizations with a product or process that needs to scale.

In practice

How each deliverable shows up in real work.

Four projects that map to the four capability columns — development, UX, AI, and automation — with the outcome each one produced.

Development

ConnNext

Make-Connexions

Took a stalled React Native app from unshippable to live on the App Store — rebuilt interface, security posture, release process, and roadmap.

18K+

Waitlist signups

Open case study

UX Design

Hairport Extensions

Hairport Extensions

Rebuilt a salon around how it hires and books — online booking with deposits, Clover POS integration, and a brand system across web and in-store.

65%

Sales increase within two months

Open case study

AI Integration

Sistas in Sales

Sistas in Sales

Migrated a national community off Slack onto a branded membership app, then embedded AI and automation across operating workflows.

512%

Subscriber growth

Open case study

Automation

Kidault Kar

Kidault Kar

Wired a transportation website into an automated system from first visit through consultation, quote, contract, invoice, and the first thirty days.

19

Automated email templates across post-quote branches

Open case study

30 / 60 / 90

What the first ninety days actually produce.

Every engagement runs on the same rhythm: diagnose, prove, ship. Select a phase to see what lands across AI, UX, and development.

Days 1–30

The first month is about seeing the whole picture before anything gets built. I audit what exists, talk to the people using it, and turn the findings into a decision you can act on.

AI Integration

Readiness, not hype

  • AI readiness audit across data, tooling, and team capability
  • Use-case shortlist scored by impact, risk, and effort
  • Model and vendor evaluation with a governance position

UX Design

Where users fall off

  • Heuristic and accessibility audit of the current experience
  • Customer journey map with friction points ranked
  • Analytics review and baseline conversion metrics

Development

What the stack can carry

  • Architecture and codebase review with risk register
  • Build-vs-buy analysis for the next two quarters
  • Delivery process assessment: environments, CI, release cadence

Outcome: a prioritized roadmap with owners, sequencing, and a cost of doing nothing.

Engagement models

Fractional, project-based, or advisory.

Most work starts as a fixed-scope project or a fractional retainer. Advisory is also available as a single session for a specific decision, or as an ongoing retainer when you want someone called before the decision gets made.

Discuss an engagement

Contact

Not sure which of these you need?

Most engagements start as one and turn out to be two. Tell me what's not working and I'll tell you what it actually is.

Optional. It helps me tell you quickly whether I'm the right fit.

By sending this, you agree I can contact you about your enquiry. I don't run a newsletter and I won't add you to one.

hello@petravincent.com

Or and bring the messy version.