Portfolio
Case studies & selected work
Eighteen case studies and the wider body of work behind them — platforms, publishing systems, apps, automation and event technology — arranged by year.
2026
- National Bar AssociationRebuilt the membership data and registration infrastructure for a national legal association running three separate event programs — and produced the events themselves.Systems & AutomationNational Bar Association
- EventNoireBuilt the sales operations backbone for an events and culture brand running five revenue lines with no single system of record — CRM architecture, a cleaned and migrated pipeline, and the first reporting layer leadership could trust.Systems & AutomationEventNoire
- The Risk Worth TakingCreative Director for a national book launch — the visual system, the animated brand character, the stage decks and the tour environments behind a campaign that charted on four bestseller lists and went to #1 in Money. The book was the top of a funnel: readers became students inside a course ecosystem, and the creative had to carry them the whole way.Brand & CreativeTrade & Travel
- ConnNextTook a stalled professional networking app from unshippable to live on the App Store — rebuilding the interface, the team, the security posture, and the business model.Product & MobileMake-Connexions
- DisruptionNowBuilt the digital operating layer behind a media platform running content, podcasting, events and community at once — then offboarded with the workflows documented.Web & PlatformDisruptionNow
- Francisco Gella DanceMigrated a dance education organization off HubSpot onto Brevo with zero downtime, cut their platform bill by 86%, and took over development and change management across six program sites.Web & PlatformFrancisco Gella Dance
- KokoFestOnboarded thirty days out from a festival with no website, no sales enablement and no campaign identity. Built all three, plus the vendor operations behind them, in the time available.Brand & CreativeKokoFest
2025
- Handshake & CodeCo-founded a revenue operations agency and own its technology function — design, development and digital strategy across every client engagement.Systems & AutomationHandshake & Code
- MolapriseEnterprise systems work across the full client lifecycle — architecture, custom development, integration and migration — including a custom CPQ engine connecting CRM quoting directly to manufacturing.Enterprise & ConsultingMolaprise
- Kidault KarRebuilt a transportation company's website around two entirely different buyers, then wired it into an automated system running from first visit through consultation, quote, contract, invoice and the customer's first thirty days.Systems & AutomationKidault Kar
- Milk & Cookies Music FestivalArchitected the sponsorship operating system behind an international festival — CRM, pipeline structure, proposal workflow and the delivery system a distributed team runs on — plus the deck and collateral the campaign sells with.Systems & AutomationMilk & Cookies Music Festival
- MidwestConBuilt the event operating system behind a growing conference and produced the event itself — then handed the systems over fully documented, still running after the engagement ended.Systems & AutomationMidwestCon
2023
- A decade of digital products, global media and audience developmentTen years across the firm's digital ecosystem — building client-facing products, leading the global team that delivered them, and later running audience development for McKinsey's external publishing operation.Enterprise & ConsultingMcKinsey & Company
- PwCProduct manager for PwC's interactive thought leadership. I scope with stakeholders, brief the build — internal teams or external vendors — and run the workflow through to launch, going hands-on where the project calls for it. Two to three projects at a time. The work has won eight industry awards.Enterprise & ConsultingPwC
- Sistas in SalesOwn the full technology and creative function for a national community of women of color in sales — the membership platform, the automation behind it, and the design of the summit it all builds toward.Web & PlatformSistas in Sales
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